AN UNIDENTIFIED MISSION FIELD |
The Secular Urban Culture and the Hip Hop Generation
Who Are They?
Age group: Late teens to adults in their 30’s.
They are of all racial backgrounds, but most of those whom we
ministerto are African-American and Hispanic.
This younger urban people group is not generally reached through traditional
church services, outreaches or tract-based evangelism.
They have grown up in inner city and urban environments.
They have grown up influenced by Hip Hop culture and the values it promotes,
and while not all of these values are bad, some are, such as:
- Materialsim & fast money
- Sexual promiscuity
- Striving for fame / vanity
- Violence
Many have a below average literacy rate.
They are highly influenced by the media, idolizing their favorite rappers and movies, modeling their lives after the lifestyles portrayed by their favorite rappers and in the movies they watch.
Messages must be brought to them in a culturally relevant way,
or they will not likely embrace the message.




